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Many lotion manufacturers
believe that indoor
tanning salons are in a perfect position to offer their clients a total
cosmetic skincare consulting (TCSC) service. After all, clients come to the tanning salon because
they want to look their best and salon owners can provide them with products
that they can use at home and at the salon to reach this goal. Salon owners
must never forget that the indoor
tanning business is,
at heart, a vanity business, and our job is to help clients attain and maintain
the mental image that they have of themselves.
In order to offer
TCSC to your clients, you must offer and display a full array of products
including:
In order to
properly display TCSC products, salon owners must choose a lotion manufacturer that
offers a complete line and ask them for assistance. Salon owners may be
surprised to find there is a lot of help available from both manufacturers and
distributors since they don't make money unless you do and, therefore, have a
vested interest in helping you succeed.
Another
inexpensive way to learn how to market TCSC products is to visit an upscale
department store and look at how they display and sample their products. In
addition, clients want to smell and feel TCSC products so it is important that
salon owners have a product sampling display on the counter. For example,
display a zip-lock bag of moisturizer
on the counter and instruct clients after tanning to apply it after they have
taken a shower. This practice alone has been proven to be successful and may
increase your moisturizer
sales.
Although women
spend more money on TCSC products, men rapidly are discovering the benefits of
taking care of their skin. It may come as a surprise to women reading this
article, but men want to look their very best too. Currently, not much is
offered by lotion
companies for men; however, this oversight will be remedied within the next
year or two and we can expect to see TCSC products specifically designed for
men.
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